> It's true, a perfect training and exercise regimen will include increasing loads. But given the general sorry state of fitness and health I see daily on the s

> It's true, a perfect training and exercise regimen will include increasing loads. But given the general sorry state of fitness and health I see daily on the streets, getting people to understand that ANY exercise, even as little as 7 minutes a day, is beneficial will go along ways towards making people healthier and stronger. This is what is wrong with "fitness" today - the harder you work out the more "bad ass" you are, and the fitness-is-my-hobby crowd are notorious for their "go hard or go home" attitude (yes, massive generalization here). And since these people are the go-to 'experts', people who only want to not-suck when it comes to fitness probably get easily discouraged because there is a real and tangible barrier to entry: you have to "work out" which means to go to the gym, or go to the park and jog, go home, shower... while for some people, simply some more activity would be better than nothing. Simply walking more, or doing the odd push ups during down times. But evidently - that is not good enough. Go hard or I will make you feel worthless for not being as dedicated as me.