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I think what you're really saying here is that these current YouTube stars will not make the jump from their current content to TV-ready content. But they do p

I think what you're really saying here is that these current YouTube stars will not make the jump from their current content to TV-ready content. But they do play an important role in creating the ecosystem, bringing the viewers, and showing that there is a market for content through this distribution medium. Hopefully that will make people more willing to drop the money on a good pilot, but it won't be the current generation of creators that will be doing it.

apendleton 13y ago
It's not that they won't make the jump, but that they're not trying to. Videos of the kind "YouTubers" make have evolved into a distinct media genre separate from episodic television. Your statement is analogous to saying "comic book authors won't jump to writing novel-ready content" -- of course not, or at least, not in a way that implies the latter is a progression from the former. And a corollary: genre is distinct from delivery mechanism. "House of Cards" is a TV show and Jenna Marbles videos are (for lack of a better term) YouTube-style videos, even though both are delivered via the Internet.