Totally agree. The most intimidating thing to non-technical business people (not that you should aim for intimidating people, but sometimes it helps to have an

Totally agree. The most intimidating thing to non-technical business people (not that you should aim for intimidating people, but sometimes it helps to have an edge in a competitive environment) are people close at the top of the "value-chain" and actually know how to build what they are selling. Even better if you're the one with control over both what you're selling and how you sell it.