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"Today, BlackBerry also announced BBM Channels, a new social engagement platform within BBM that will allow customers to connect with the businesses, brands, ce
by stanleydrew 13y ago
"Today, BlackBerry also announced BBM Channels, a new social engagement platform within BBM that will allow customers to connect with the businesses, brands, celebrities and groups they are passionate about."
Why? Does anyone actually want to connect with, e.g. Target, over BBM? Isn't BBM useful for chatting with friends? Why would they poison it by allowing "brands" onto the platform?
- untog 13y agoYou could say the same about Twitter, but Target has over 553k followers.
- stanleydrew 13y agoExcept that Twitter is a completely different use-case. I tweet when I want the world to hear something. I send a BBM message when I want one or two of my friends to hear something.