Luckily, the customer still has control over what spam means to them. If you're requiring an e-mail login on your site just so you can loophole your way into in

Luckily, the customer still has control over what spam means to them. If you're requiring an e-mail login on your site just so you can loophole your way into inundating me with e-mails sent by a machine, then I'm marking it as spam.