This is the alternative means of entry page for a contest. This isn't even a page that Apple _wanted_ to build. It's a legal requirement. The CAPTCHA is provide

This is the alternative means of entry page for a contest. This isn't even a page that Apple _wanted_ to build. It's a legal requirement. The CAPTCHA is provided by a third party. Who knows why it was chosen. I doubt they put a ton of thought into this page, or the choice of CAPTCHA, if they even built it themselves at all.