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Let's say you're looking to buy a car. You go to your local dealership and you see a car that looks promising. You ask to take a test drive... If you don't thi

Let's say you're looking to buy a car. You go to your local dealership and you see a car that looks promising. You ask to take a test drive... If you don't think this is acceptable, why do you think it is when it's done through email? Because I consider these emails the equivalent of "Here's how the A/C works" when you're on the test drive. You, apparently, consider them to be nothing but the equivalent of having "BUY NOW BUY NOW OMG BUY NOW!" shouted in your ear as you drive.

nacs 13y ago
You have a warped sense of "informative". Theres no content to these emails other than "please come back". These aren't giving him any tips, they are not personal, they're simply autogenerated spam at an exceedingly high frequency. "Lifecycle" emails are supposed to be a nudge every so often (every few days at most). They aren't supposed to be a naggy, daily, completely auto-generated spam. Also, this user isn't on the test drive. He's already left the dealership parking lot and hes getting a salesman yelling at him to come back daily. If I had a salesman doing this I'd not only not buy from that dealership, I'd probably have a distaste towards that entire brand of car and go to a competitor. Rationalize all you want but 7+ emails in ~7 days is spam.
alan_cx 13y ago
I think that is a very generous analogy. The test drive is in the company of a sales man. Its the same as being in the show room. The equivalence there is being logged in to the website. One is engaged with the business by mutual consent. So, the A/C example is like getting a pop up offering support or advice while being logged in. Leaving the show room is the same as logging out. The engagement is over. You do not expect A/C instruction or helpful wesite hints.