3 ms·
Haha, this is a totally fair thing to say. Talking about marketing, one can start to dehumanize people, and that is never good. There are some (many?) legitima
by memset 13y ago
Haha, this is a totally fair thing to say. Talking about marketing, one can start to dehumanize people, and that is never good.
There are some (many?) legitimate cases where I will sign up for a service and forget about it. (Rackspace's onboarding email says it best: "Did you get a text message? Meeting invite? It's okay, here, finish signing up.")
If you sign up for Everlane, you do so because you are legitimately interested in buying new clothes. Fashion changes, and if they can keep me abreast of the latest and greatest, then I am getting value.
If I signed up for Weebly because I need to publish a website, but for whatever reason I drop off, maybe their prompting will prompt me to go ahead and finish my site so that I can show it off to my friends.
Of course, it's hard to know whether a customer will fall into one of those buckets, or "I just wanted to check out the site, leave me alone!"
Maybe it is analogous to dating: flirting with someone is okay if the other person reciprocates, otherwise it is "creepy."