Difference between matt cutts and everyone else is that he probably has thousands of sites (maybe hundreds of thousands, plus Google links) already pointing to

Difference between matt cutts and everyone else is that he probably has thousands of sites (maybe hundreds of thousands, plus Google links) already pointing to the site. Comparing a "big" site like that to a small business who might have $10-20 spent against them to negative SEO doesn't really compare. It's like comparing McDonalds to a local burger joint.