Talk itself (that is, marketing) can be a "minimum viable product". Enough to make sales. But I think that's more valuable in the Kickstarter world of making th

Talk itself (that is, marketing) can be a "minimum viable product". Enough to make sales. But I think that's more valuable in the Kickstarter world of making things you can kick. In software, the standard is usually (not always) higher. As a consumer myself, I'm a lot more willing to pay for the promise of a physical product, than to pay for the promise of software.