i often tell people "if your solution to moving data necessarily involves shipping contracts" as opposed to "we'll just upload it" or even "i'll just burn it to

i often tell people "if your solution to moving data necessarily involves shipping contracts" as opposed to "we'll just upload it" or even "i'll just burn it to a DVD", you're not in big data. (this is akin to "if you don't worry about power and cooling and instead worry about FLOPS, you're not in super computing" from the 90s.) last year i was talking about an implementation we did for some data and was asked about our scale, "hundreds of terabytes" was my answer. for the people we were talking to - people who know big data - that sufficed (although a bit small on their scales, but it did require big data thinking and constructs to get answers in a reasonable amount of time). i hadn't realized how many people were wrongly moving to "big data" solutions until i read these discussions around this article. color me surprised.