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Black hatters these days don't really even care about long-term rankings, they're more about exploiting the inadequacies in the algorithm in the first month or

Black hatters these days don't really even care about long-term rankings, they're more about exploiting the inadequacies in the algorithm in the first month or so of a site's live. Build it, rank it, bank cash, and burn it out. That's the modus operandi right now...I don't see this update changing much of that. It's going to be great for those of us building out quality sites though!

austenallred 13y ago
Exactly. If you really want to know what black-hatters do and how they get around Google's filters, here it is: 1. Buy a ton of domains 2. Put up picture-based landing pages on those domains. The user only really sees pictures. 3. Put up or spin content with relevant keywords, put it underneath the images. Google only sees a couple pictures (it doesn't know what they are) and a bunch of really relevant content. 4. Build a shiz-ton of links. This is where black hatters really make their money. I usually build about 125,000 links/day from completely legit sites, and to Google it pretty much looks like it's going viral. If you know where to get the links, know how to generate the content, and can make them seem human, Google has a really hard time finding you. 5. Link the landing pages to your money site using affiliate links. 6. Wait until your site gets manually reviewed and pulled down. So any somewhat decent black-hatter will have hundreds of sites in the works at any given time. The worry of taking a site down isn't a big one, even though if you take down one site a black-hatter's traffic could drop 3,000 visits/day. The sites I work on usually remain up for an average of 6 months at a time, and the only way for them to be caught is a manual review. Some only stay up for a couple weeks, but some stay up for years. There have been times when landing pages are getting a couple thousand visits a day but I haven't had time to go back through and redirect the traffic to the money site or update them from the generic landing page. Since all of the actions taken mimic closely enough what humans would do, it's really difficult to be caught by webspam teams.
- necubi 13y ago
  While I appreciate you sharing this, I'm shocked that you would do it from your real account. Don't you feel any shame for your actions?
  - austenallred 13y ago
    Eh, a little bit. I'm not in the black-hat world anymore, and I'm pretty sick of people pretending like they're magicians or rocket scientists because they can rank something. Google has a system, you beat the system, that's it. In my mind it's really difficult to differentiate between what most people call "white-hat" SEO and what I used to do ("black-hat"). White hat SEO (which is basically posting links in forums, blog comments, etc.) is trying to manipulate Google's search engine manually, black-hat is automating it and doing it at scale.
    - Uchikoma 13y ago
      Amen.
    - marchra 13y ago
      Outstanding differentiation between manual blog post circlejerking and automation. They're really one and the same. Isn't Google Plus pretty much only used by SEOs?
    - a5seo 13y ago
      Eh, I disagree with your definition of "white hat SEO". White hat is about earning links. A arms length third party has to give you a link for it to count. That means it has a lot more to do with Public Relations than Page Rank. If you drop a link yourself in a forum or blog comment, that's fundamentally NOT white hat. That's just non-automated black hat. That's also been below Google's radar. This is the fundamental problem with SEO... People like you and me who are arguably 'experts' disagree about these definitions. Ignorant clients hear "forums links are white hat" and reasonably extrapolate that "automated forum links are just scalable white hat SEO." And then they get into trouble. I've seen it happen at some very well-funded startups. The marketing team looks like geniuses... for a while. Until they get nailed, then they claim they were tricked by a black hat SEO firm.
      - austenallred 13y ago
        Fair enough, but if forum links aren't white hat then 99% of SEO companies/freelancers are black hat. I have yet to hear an SEO company say "We'll make your product great enough people will link to it organically."
- aaron695 13y ago
  >Put up picture-based landing pages on those domains.... I would have though this is a no brainer for Google to catch these days. I though text under pictures would be like white text on white and would set off immediate alarm bells.
  - austenallred 13y ago
    You can use the "more" tags, similar to wordpress, and it still appears legitimate.
damoncali 13y ago
Black hatters these days don't really even care about long-term rankings Is that not because Google has successfully eliminated the long term viability of the tactics? Sitting on the sideline (sort of) it looks to be easier and easier to get rankings the "right" way and harder and harder to get them the "wrong" way.
- dchuk 13y ago
  It's a little bit less clear cut than getting rankings the right way or wrong way. I personally know many churn and burn blackhatters, and the eventual demise of their domains is just part of their business model. Google has never been good at handling short term black hat spam (buy viagra is the colloquial example always). They are good at filtering sites out after they've been ranked for a while though. But when these blackhatters are making tens of thousands of dollars a day with their short term rankings, it's hard to convince them that they need to be focusing on the long term rankings avenue...

austenallred 13y ago

Exactly. If you really want to know what black-hatters do and how they get around Google's filters, here it is: 1. Buy a ton of domains 2. Put up picture-based landing pages on those domains. The user only really sees pictures. 3. Put up or spin content with relevant keywords, put it underneath the images. Google only sees a couple pictures (it doesn't know what they are) and a bunch of really relevant content. 4. Build a shiz-ton of links. This is where black hatters really make their money. I usually build about 125,000 links/day from completely legit sites, and to Google it pretty much looks like it's going viral. If you know where to get the links, know how to generate the content, and can make them seem human, Google has a really hard time finding you. 5. Link the landing pages to your money site using affiliate links. 6. Wait until your site gets manually reviewed and pulled down. So any somewhat decent black-hatter will have hundreds of sites in the works at any given time. The worry of taking a site down isn't a big one, even though if you take down one site a black-hatter's traffic could drop 3,000 visits/day. The sites I work on usually remain up for an average of 6 months at a time, and the only way for them to be caught is a manual review. Some only stay up for a couple weeks, but some stay up for years. There have been times when landing pages are getting a couple thousand visits a day but I haven't had time to go back through and redirect the traffic to the money site or update them from the generic landing page. Since all of the actions taken mimic closely enough what humans would do, it's really difficult to be caught by webspam teams.

necubi 13y ago
While I appreciate you sharing this, I'm shocked that you would do it from your real account. Don't you feel any shame for your actions?
- austenallred 13y ago
  Eh, a little bit. I'm not in the black-hat world anymore, and I'm pretty sick of people pretending like they're magicians or rocket scientists because they can rank something. Google has a system, you beat the system, that's it. In my mind it's really difficult to differentiate between what most people call "white-hat" SEO and what I used to do ("black-hat"). White hat SEO (which is basically posting links in forums, blog comments, etc.) is trying to manipulate Google's search engine manually, black-hat is automating it and doing it at scale.
  - Uchikoma 13y ago
    Amen.
  - marchra 13y ago
    Outstanding differentiation between manual blog post circlejerking and automation. They're really one and the same. Isn't Google Plus pretty much only used by SEOs?
  - a5seo 13y ago
    Eh, I disagree with your definition of "white hat SEO". White hat is about earning links. A arms length third party has to give you a link for it to count. That means it has a lot more to do with Public Relations than Page Rank. If you drop a link yourself in a forum or blog comment, that's fundamentally NOT white hat. That's just non-automated black hat. That's also been below Google's radar. This is the fundamental problem with SEO... People like you and me who are arguably 'experts' disagree about these definitions. Ignorant clients hear "forums links are white hat" and reasonably extrapolate that "automated forum links are just scalable white hat SEO." And then they get into trouble. I've seen it happen at some very well-funded startups. The marketing team looks like geniuses... for a while. Until they get nailed, then they claim they were tricked by a black hat SEO firm.
    - austenallred 13y ago
      Fair enough, but if forum links aren't white hat then 99% of SEO companies/freelancers are black hat. I have yet to hear an SEO company say "We'll make your product great enough people will link to it organically."
aaron695 13y ago
>Put up picture-based landing pages on those domains.... I would have though this is a no brainer for Google to catch these days. I though text under pictures would be like white text on white and would set off immediate alarm bells.
- austenallred 13y ago
  You can use the "more" tags, similar to wordpress, and it still appears legitimate.

damoncali 13y ago

Black hatters these days don't really even care about long-term rankings Is that not because Google has successfully eliminated the long term viability of the tactics? Sitting on the sideline (sort of) it looks to be easier and easier to get rankings the "right" way and harder and harder to get them the "wrong" way.

dchuk 13y ago
It's a little bit less clear cut than getting rankings the right way or wrong way. I personally know many churn and burn blackhatters, and the eventual demise of their domains is just part of their business model. Google has never been good at handling short term black hat spam (buy viagra is the colloquial example always). They are good at filtering sites out after they've been ranked for a while though. But when these blackhatters are making tens of thousands of dollars a day with their short term rankings, it's hard to convince them that they need to be focusing on the long term rankings avenue...