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I like the lottery ticket analogy some people have made, but here is my twist. My service costs $X per month. So if you like it, you'll want to pay $X. ... Bu
by dxjones 17y ago
I like the lottery ticket analogy some people have made, but here is my twist.
My service costs $X per month. So if you like it, you'll want to pay $X. ... But for a just this month, there is a 1/10 chance your $X will get you the service for the entire year!! ... and if you don't "win", you still get what you paid for.
I think this might encourage people who are on the edge to sign up now, and still feel good no matter what the outcome, plus they might tell their friends about it.
-- David Jones
- nostrademons 17y agoThat version's been done, eg. Jordan's Furniture's "If the Red Sox win the pennant, all furniture is free!" promotion. And it works pretty well. I'd imagine that the publicity Jordan's got from that was well worth the money their insurance company paid out.
- sachinag 17y agoJust a note: we don't sign our posts/comments here. Your username does that for you. http://news.ycombinator.com/item?id=198817 http://news.ycombinator.com/item?id=198817
- rokhayakebe 17y agoThis may just be me having a bad day, but I do sense a little arrogance in your response. It does not hurt anyone if you add your name at the end of a comment.
- chuffwaffle 17y agoIt hurts everyone. It uses up screen space and reading time and has absolutely zero value.
- cubicle67 17y agoFor it to be a lottery ticket analogy, you'd pay half the cost for a 50% change of actually getting the goods