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Spotlight on landing page for marketplace businesses
Hello,
I'm facing a design issue that requires illumination from the HN community :)
My startup works on a marketplace model, delivering products from enterprise customers (medium to large companies) to mobile app users.
Being a marketplace, I need both sides, hence my marketing messages/artifacts have to effective to both enterprise customers and mobile app users.
Browsing through websites for companies with similar business models, I find that often they opt to divide the landing page into two sections/columns, one for each side of the market. However, I find that this makes it a bit less clear and even confusing; do you agree?
My main question is: should the website's landing page (and its message) focus on the enterprise customers or the mobile app users?
Of course, the best way to get an answer would be to A/B test it, but enterprise customers aren't in the plenty and this is still pre-launch.
Thanks for your insights :)