I've just done exactly the same thing - built a (Backbone/RequireJS) web app (https://mealmatch.org/app https://mealmatch.org/app) to get the product out fast a

I've just done exactly the same thing - built a (Backbone/RequireJS) web app (https://mealmatch.org/app https://mealmatch.org/app) to get the product out fast and across all devices and have just published the Phonegap app to the iTunes store (https://itunes.apple.com/us/app/mealmatch/id641639510 https://itunes.apple.com/us/app/mealmatch/id641639510). I'm glad we did it that way. You're always going to need a good web version and it meant we could quickly get feedback and fix stuff before committing to and app. The bulk of the work was changing the way the API required authentication. With the webapp I was dependant on cookies/sessions so had to change quite a bit for Phonegap - so save yourself some pain there. Finally, there are a ton of good plugins - my 2 favourites were the native header/footer - super simple to integrate and easy to use. Bear this in mind when designing your navigation. Good luck!