although it's not clear in the language used, the data seems to have been normalized per Tweet: "Orange County, California has the highest absolute number of t

although it's not clear in the language used, the data seems to have been normalized per Tweet: "Orange County, California has the highest absolute number of tweets mentioning many of the slurs, but because of its significant overall Twitter activity, such hateful tweets are less prominent and therefore do not appear as prominently on our map."