Surely Mercedes and BMW once had much higher "brand snobbery" than they do today. I remember the proliferation of lower end Mercedes vehicles over the course of

Surely Mercedes and BMW once had much higher "brand snobbery" than they do today. I remember the proliferation of lower end Mercedes vehicles over the course of the 90's, and thus I'd imagine Tesla's marketing and product expansion efforts can take a page from Mercedes in making products aimed at the aspirational middle class consumer.