Interesting hypothesis on app sales. The apps that I've seen do well more long term are not necessarily apps that are ever seen as "hot", but more of a brand gr

Interesting hypothesis on app sales. The apps that I've seen do well more long term are not necessarily apps that are ever seen as "hot", but more of a brand growth steady increase while providing lasting and growing value. Example would be Spotify, Kindle, or Instagram. They have a service attached that makes their iOS app not their identity. This makes sense because iOS apps are usually a product, and service oriented offerings are more of a complete company offering. Products even outside of a mobile app store have a shelf life. I think if you want to make sustained sales in the current mobile market you need to think beyond a small iOS app and into a larger service style offering.