Telling people to just collect the "important data" is like telling someone who has lost his keys just to go back to where he left them. He doesn't tell anyone

Telling people to just collect the "important data" is like telling someone who has lost his keys just to go back to where he left them. He doesn't tell anyone to collect the "important data," and he doesn't insist FB or Yahoo are not web scale. His concluding paragraph is relatively weak, but the main thesis -- most businesses can ignore the Forbes/BI crap and analyze their data sufficiently using normal tools -- is true and sound.