I've seen a fair number of startups that throw around how they are going to make big money by utilizing the data they gather (called "big data" regardless of si

I've seen a fair number of startups that throw around how they are going to make big money by utilizing the data they gather (called "big data" regardless of size) - it's all a bit of magical underpants thinking: we'll gather a bunch of people/users, we can't figure out how to make money off of advertising or charging them, so then we'll talk about how the "big data" they produce will be worth a fortune and people will pay to have access to it. Know some folks in the HR SaaS space that think this is how they'll hit $100m. It's just comedy.