There are three factors you have to keep in mind when writing content: Message (the content), Media (how you distribute it (a blog)), Market (who reads it). The

There are three factors you have to keep in mind when writing content: Message (the content), Media (how you distribute it (a blog)), Market (who reads it). The better way of adjusting for those three (optimizing) is to measure conversions on the Message. Otherwise, you are tracking fluff. Of course, my opinion based on experience.