If Dell could deliver it, it was ordered from Dell. Well, there you have it. If you are Dell and you secure that exclusive deal, you get to charge high margins

If Dell could deliver it, it was ordered from Dell. Well, there you have it. If you are Dell and you secure that exclusive deal, you get to charge high margins on certain incidental products. Of course, as has been pointed out by olefoo, to get a deal like that Dell probably had to give up a lot of margin on other products. And throw in support contracts, and expend a lot of sales time...