We added a page ping event into Snowplow for this exact reason. Tracking user activity on the page, including where/when the user scrolls around the page, yield

We added a page ping event into Snowplow for this exact reason. Tracking user activity on the page, including where/when the user scrolls around the page, yields a lot of interesting data, including average % of page read, by page: http://snowplowanalytics.com/blog/2013/04/18/measuring-content-page-performance-with-snowplow/ http://snowplowanalytics.com/blog/2013/04/18/measuring-conte...