> " Americans, by contrast, seem a lot more upset about the swearing." Consider the term "f-bomb". The reason the term exists is because it's evocative: a bom

> " Americans, by contrast, seem a lot more upset about the swearing." Consider the term "f-bomb". The reason the term exists is because it's evocative: a bomb produces a "sudden and violent release of energy", typically intended to destroy a target or to draw attention, often producing a sentiment of "shock and awe". The word "fuck" can intensify a destructive sentiment, or draw attention and produce shock. It carries some amount of emotional payload (possibly more in the US, but some wherever it's spoken); you would not be using the word otherwise. The effect changes when you lob f-grenades indiscriminately. The underlying sentiment you're trying to draw attention to can get lost in the chaos -- being "repetitious to the point of banality" makes the mobile app criticism into an indistinct mass of lexical white noise (see the alt text on http://xkcd.com/1210/ http://xkcd.com/1210/ ). I found your tumblr obnoxious, not so much due to lacking professionalism or corporate-ness, but because the commentary is flat, tiresome, and flavorless. You've gone way beyond spicing it up with f-pepper, and all the way to burying it under f-spam. With some nuance and cleverness, you could turn it into hilarious overreaction rather than banal overreaction. See also https://news.ycombinator.com/item?id=3212694 https://news.ycombinator.com/item?id=3212694