"imagine if corporations really felt pressure to be better, because if not a news story would be aggregated into a evilness database that might convince many ma

"imagine if corporations really felt pressure to be better, because if not a news story would be aggregated into a evilness database that might convince many many consumers to choose their competitor over them as a result." I'm curious as to whether consistent consumer buying pressure actually makes a difference. We see companies making changes based on PR spikes relatively often, but it's less immediately apparent [to me, I don't have any data on this] whether a persistent negative image affects how they behave. Perhaps if there was data to go along with poorer sales, but you can't really corellate a lookup into a database on business practices or political activity with a lost sale either (ie X people looking up Product Y doesn't mean X less sales). This is looking at the situation with an eye to changing behaviour though, not simply putting bad operators out of business (or more likely just reducing profits) because there will always be bad operators.