The fourth commenter at the blog makes an excellent point: people call it 'best practices', but they are actually 'common practices'. The reason something is a

The fourth commenter at the blog makes an excellent point: people call it 'best practices', but they are actually 'common practices'. The reason something is a common practice, is because it has been shown to work or, lacking measurements to proove that something works, because it makes sense and 'just works'. Moreover, it's just a non-sequitur to conclude from 'mediocre company X does Y' that 'doing Y makes a company mediocre'. What makes a company mediocre is in the things they cannot single out in clear statements of the form 'we should change practice Z, as it is not good.