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I went to TechStars For A Day in Boulder, and somebody was making this exact iPhone app. I can't tell you what it was named, but you would basically scan any pr
by ngoel36 13y ago
I went to TechStars For A Day in Boulder, and somebody was making this exact iPhone app. I can't tell you what it was named, but you would basically scan any product, and it would analyze how the product's manufacturer aligned with your views, and it would suggest competitors that aligned better. Furthermore, the "bad" brand would then offer you coupons to convince you to "forgive" their wrongdoing.
Really, I saw it as an interesting social experiment for people & companies to gauge the dollar amount a person's values were worth to him.
- noloqy 13y agoI like the idea, but to be honest I think this is the wrong approach. People are not engaged with their consumption to the extent that they will go scanning all the products they purchase. What would work, though, is if you could inform people proactively before, at the moment of, or after the purchase. The last case might be interesting in order to inform consumers so that they will not purchase the product in the future. Lets imagine the situation where you walk into shoe store X, and it is known that the store is associated with child labor. I will not "google" this store before I enter it. However, if I get a push message the moment I enter it, indicating that I shouldn't want to buy here because I told the app that I am against child labor, I will respond to that!