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"How much of the $85,000 sport sedan market can Tesla capture with this offering?" And the answer to that question is "quite a bit." I can only speak for mysel
by larrys 13y ago
"How much of the $85,000 sport sedan market can Tesla capture with this offering?" And the answer to that question is "quite a bit."
I can only speak for myself but will add also my observation of other car buyers over the years.
The noise a vehicle makes matters. The fact that the Tesla makes no noise is a drawback to me and I suspect others in this category. I like the feedback and noise that an engine makes. (Think Harley Davidson and how that sounds and how that's a positive to buyers of that vehicle).
I don't have links or research to back this up. Just what I feel is the case.
Also one of the reason people buy cars in this category is because of things you can't put your finger on performance wise. It's a luxury product and there is a certain amount of head baggage that makes it attractive to you. There are people who won't buy anything but a 911 (no boxster, no cayman etc.) because it isn't the car they dreamed about as a kid (that of course will change with the aging population I'm just pointing it out behaviorally.)
That said it would be interesting to know of the buyers of the Tesla what car they owned before that car.
- w1ntermute 13y ago> The noise a vehicle makes matters. The fact that the Tesla makes no noise is a drawback to me and I suspect others in this category. Meh, this is a minor problem. They could probably just slap some speakers on there to make some noise if this became a real concern. In any case, at lower prices, people are just interested in utility. And once silent cars become universal at lower price points (maybe in 20-30 years), they'll probably ban cars that do make noise, just to reduce noise pollution.