Because 99% of their users want something like Word as their editor. Try as you might, but you can't get all of them—not even close—to use Markdown to format do

Because 99% of their users want something like Word as their editor. Try as you might, but you can't get all of them—not even close—to use Markdown to format documents when they're used to highlight, Bold button, voila, it's bold. Evernote is designed for normals, and rightfully so.