I'm not baffled. Giving people fewer options seems like a pretty popular paradigm these days. We tried "Give people choice" in the '90s and '00s, and it turned

I'm not baffled. Giving people fewer options seems like a pretty popular paradigm these days. We tried "Give people choice" in the '90s and '00s, and it turned out people were mostly unimpressed. "Opinionated software" is the paradigm du jour.