People keep failing to understand that Apple created a desirable brand. Apple achieved high social status. If somebody else improve on the design, people won't

People keep failing to understand that Apple created a desirable brand. Apple achieved high social status. If somebody else improve on the design, people won't want it because it's not Apple. It's the same thing as a popular guy in high school telling a joke and a nerd telling the same joke -- most peers will only find the first one funny, even if delivery is worse.