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If you present it as a commodity, they will treat it as such. "A website" is a thing. "A tailored solution to help your business do X" is not.
by jayroh 13y ago
If you present it as a commodity, they will treat it as such. "A website" is a thing. "A tailored solution to help your business do X" is not.
- marcloney 13y agoI remember early on in my web development career to make sure you are selling a service not a product. You aern't building a website - you are providing a marketing service, requiring expert advice and a component of that service is building a website. As people have said, websites are easy - Wordpress + theme + hour of time and you are done. Sell your knowledge of digital marketing - SEO, Adwords, etc in order to drive sales for your client, which is ultimately the reason they want a website in the first place.