DRM is about protecting future revenue streams, not current ones. Once you've bought a movie on iTunes you're locked into using it the way that the media compan

DRM is about protecting future revenue streams, not current ones. Once you've bought a movie on iTunes you're locked into using it the way that the media company and Apple have agreed upon. You cannot watch it on your Xbox or vice versa. You cannot transfer it to more than 5 devices. You cannot come up with a creative new way to play the content. Rather, any innovation has to be first approved, allowing the possibility for you to be charged for it again.