We (https://www.authorea.com https://www.authorea.com) are trying to be a small part of the solution. The question becomes "How do you incentivize researchers

We (https://www.authorea.com https://www.authorea.com) are trying to be a small part of the solution. The question becomes "How do you incentivize researchers to publish in open science/open data journals?" Giving the possibility of a modern article (only works in chrome for the moment but check out https://www.authorea.com/users/1/articles/1345/_show_article https://www.authorea.com/users/1/articles/1345/_show_article for an example) is one way. Making collaboration easier is another. Until the incentives are in place researchers will continue to try and boost their careers by publishing in the most highly regarded journals, open or not. EDIT: fixed link