I have been sales for years - the books mentioned are good not great. If there was one that was my favorite out of the 200+ ones I read, "let's get real or let'

I have been sales for years - the books mentioned are good not great. If there was one that was my favorite out of the 200+ ones I read, "let's get real or let's not play" by khalsa. It is good for you for several reasons: 1. based on consultative services not product sales 2. the audio is hands down the best. It brought tears to my eyes that I had to learn by hard knocks what he shows you to do. 3. it is greared to setup a win win situation and define precisely the value you are providing at the core of the business.