1) I think that reminding people a month in advance that their credit card will expire next month is better than telling them the payment failed and giving them

1) I think that reminding people a month in advance that their credit card will expire next month is better than telling them the payment failed and giving them 3 days to fix it or lose service. In fact, there's almost no reason you can't give them a week or two to pay since it's SaaS we're talking about. They may need time to get approvals, to get the new company CC number/expiry, etc. 3 days is super short. 2) I like the idea of picking customers who are near the upper limit of their plan, and pitching them a small incremental upgrade to a (not advertised) higher level plan. So if someone is in the 90 rabbit range, they may be intentionally trying to say below their 100 limit. If you offered them a 200 limit for an extra $X a month, < than the next higher plan of 500 rabbits), they might bite and that would be free revenue. 3) What about ABC? Should you or could you pitch another product as part of the cancellation/update your cc emails? That is an important customer touchpoint and a time to remind them what else you sell. 4) What about offering a pause option? I've had companies (like Audible.com) who contact you when you attempt to cancel and ask if you would rather put your account on hold for a few months. Maybe what they need is more time to make a decision.