that's a big chunk of everything, when you buy a pop out of the machine, what fraction of what your paying for is raw material + production cost and what perce

that's a big chunk of everything, when you buy a pop out of the machine, what fraction of what your paying for is raw material + production cost and what percentage is so the can pay for superbowl ads so the next time you're thirsty their brand is the first the pops into your head?