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Slide 13: "always be link building" -- something you don't see much on HN, but very true.

• wikiburner 13y ago
  What does that even mean, in a (hopefully) non-spammy context?
  • BCharlie 13y ago
    Link building can often be bad like you imply. I think the right way to do it is to find the right places to share content with the right people so it spreads organically. I am not sure I would agree that creating new accounts on lots of platforms and creating links is a good or sustainable practice these days...
  • orangethirty 13y ago
    Its means to create valuable content for your market, and then share the content through links. From tweeting the link, to posting on a social network, to posting to web forums, to posting as a blog comment. But always stay in context. Don't post a link to post a link. This works very well and has a long term impact. Plus it improves your search rankings.
  • a5seo 13y ago
    Doing PR, basically, with the hope that people will be inclined to link to you.