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What Apple really means when it says it has “sold” a product
- ctdonath 14y agoSeems this is typical. Large businesses count how many items are shipped to retail with intent to sell. For Apple, it's pretty much assured every item of inventory will sell soon. For some other companies and products, desperation to produce impressive numbers trumps and they'll announce millions of "sales" which are in fact sitting on pallets in retail warehouses, having no viable prospect for near-term purchase by end users.