2 ms·
Great post, would like to hear more about some of the strategies and thoughts behind slide 15, specifically grouping and evaluating users. Also what is the 7-t
by tyndierock 13y ago
Great post, would like to hear more about some of the strategies and thoughts behind slide 15, specifically grouping and evaluating users. Also what is the 7-time rule?
- oguz 13y agoThanks, tyndierock. We've just started the entire process earlier this week, and the early results are already promising. Speaking of the 7-time rule: (*) "The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you." We re-imagined it, and changed if we're not getting any activation & usage from a user after 7-times of trying, then we're grouping them as 'lost users' which we might win back them again with some other techniques.