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* SPIN Selling by Rackman * The Sales Bible by Gitomer * Selling to VITO by Parinello * Lead Generation for the Complex Sale by Brian Carroll * http://www.m
by melvinram 18y ago
* SPIN Selling by Rackman
* The Sales Bible by Gitomer
* Selling to VITO by Parinello
* Lead Generation for the Complex Sale by Brian Carroll
* http://www.marketingsherpa.com/ http://www.marketingsherpa.com/
* http://blog.startwithalead.com/weblog/ http://blog.startwithalead.com/weblog/
* http://www.linkedin.com/groups?home=&gid=35771&trk=anet_ug_hm http://www.linkedin.com/groups?home=&gid=35771&trk=a... This one is a linekdin group that sends out a good email news letter
- ericb 18y agoIf you had to pick just one?
- feverishaaron 18y agoI would pick SPIN selling from this list, especially if you are selling custom work in an enterprise software market.
- melvinram 18y agoIf I had to pick one, I'd pick SPIN Selling as feverishaaron said. It's a lot more how to and broken down into steps. Selling to VITO is also step by step, but SPIN Selling approach makes more sense to me.