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From the submission: "Reddit's longtime tagline is 'The front page of the internet,' but it could just as easily be 'The crib sheet for weary bloggers who need

From the submission: "Reddit's longtime tagline is 'The front page of the internet,' but it could just as easily be 'The crib sheet for weary bloggers who need to hit page-view quotas.'" Yep. I've learned mostly to tune out any incidental mention I see of such "stories" in the news-seeking methods I use. I'm not a fan of linkbait-style stories wherever they come from. "If you regularly read Reddit, it makes the rest of the internet seem stale." I don't regularly read Reddit, so I don't put the hypothesis of this statement to the test, but I find plenty of interesting things to read online without Reddit, so I think I can live without Reddit. "Simon Dumenco is the 'Media Guy' media columnist for Advertising Age." I was expecting him to explain how Reddit might actually make money to recover the large investment that went into buying out Reddit from its founders, but I see no explanation of that in the article. It's still not clear to me how Reddit can ever become anything other than a community of free-riders.

jbooth 14y ago
Eh. My wife reads huffington post, my co-workers read reddit, and they see the viral-of-the-day first, it's just a fact.
alaskamiller 14y ago
Maybe I should have wrote the article. I have a 6 year badge on Reddit. In a few more months it'll roll over to be a 7 year badge. Currently the various revenue streams: 1. Reddit Gold. Pay $3 for a month of pure margins for Reddit. In return the user gets account modifications, minor UX tweaks, ability to save links. Within the community it's often used to reward others for their posts or contributions. Often gets handed out in the larger more mainstream subreddits, especially AskReddit where the user generated content worthy of merit earn one or two or sometimes even ten little gold stars. 2. Ads. Self-service model, pay $20 and get crazy CPMs from a group of people that have adblock on. 3. Merchandise. T-shirts out the wazoo. Reddit makes $5 to $8 a shirt from official channels and various other knick knacks from redditgifts.com 4. Exchanges. You buy exchange credits to trade amongst each other in the community, things like socks, shirts, snacks. They keep exploring new verticals, now there are comics and a variety of other things. Reddit has the same problem as Tumblr. They both essentially are feeds that's replaced Facebook for a big demographics that in turn has replaced television with said feeds. Tumblr is embracing native ads, they opened an LA office to better interface with media buyers. They're shooting for the moon on closing 6 figure accounts to sell more native ads. Reddit is going the less glamorous route. We'll see who wins.

jbooth 14y ago

Eh. My wife reads huffington post, my co-workers read reddit, and they see the viral-of-the-day first, it's just a fact.

alaskamiller 14y ago

Maybe I should have wrote the article. I have a 6 year badge on Reddit. In a few more months it'll roll over to be a 7 year badge. Currently the various revenue streams: 1. Reddit Gold. Pay $3 for a month of pure margins for Reddit. In return the user gets account modifications, minor UX tweaks, ability to save links. Within the community it's often used to reward others for their posts or contributions. Often gets handed out in the larger more mainstream subreddits, especially AskReddit where the user generated content worthy of merit earn one or two or sometimes even ten little gold stars. 2. Ads. Self-service model, pay $20 and get crazy CPMs from a group of people that have adblock on. 3. Merchandise. T-shirts out the wazoo. Reddit makes $5 to $8 a shirt from official channels and various other knick knacks from redditgifts.com 4. Exchanges. You buy exchange credits to trade amongst each other in the community, things like socks, shirts, snacks. They keep exploring new verticals, now there are comics and a variety of other things. Reddit has the same problem as Tumblr. They both essentially are feeds that's replaced Facebook for a big demographics that in turn has replaced television with said feeds. Tumblr is embracing native ads, they opened an LA office to better interface with media buyers. They're shooting for the moon on closing 6 figure accounts to sell more native ads. Reddit is going the less glamorous route. We'll see who wins.