I wonder how this mindset affected the failure of the original referly. Could they have shunned revenue in order to try and get more investment funding? This ul

I wonder how this mindset affected the failure of the original referly. Could they have shunned revenue in order to try and get more investment funding? This ultimately send them towards a pivot. A pivot that I'm still to understand. Dmor shows good promise with her data gathering, but I wonder where that fits into the pivot.