Google's approach here does seem heavy-handed. If they actually do it, will enough customers jump ship to represent an opportunity for competitors large and sm

Google's approach here does seem heavy-handed. If they actually do it, will enough customers jump ship to represent an opportunity for competitors large and small? Or will Google be willing/able to change to a more conservative course if too many people don't like the changes? Or do people have high enough trust in Google (or high enough switching costs) that they'll grouse about this at first but eventually get used to it, and actual reductions in the customer base will be small?