It bothers me that journalists take this view often with technology that can only be used by a small fraction of users. It also bothers me that companies feel

It bothers me that journalists take this view often with technology that can only be used by a small fraction of users. It also bothers me that companies feel it's necessary to do a big dog and pony show for a feature that's only available at launch to a minority of users. I feel for companies of all sizes. If you launch a product and for whatever reason it is not available immediately or to everyone, without fail it is lauded as a 'cool new idea' and reported almost in the same breath as a commercial disaster. A better strategy for almost all facebook products IMO would be a campaign that is much more targeted and limited in scope. especially when the product is similarly limited in scope. recent examples of Graph Search and Facebook Home come to mind.