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> Why can't the existing industry do this? Why all the mediocre product that's the tail end of pumping billions of dollars into R&D staffed by largely the same
by dexen 13y ago
> Why can't the existing industry do this? Why all the mediocre product that's the tail end of pumping billions of dollars into R&D staffed by largely the same folks Tesla has been hiring?
Innovator's dilemma: at which point it's OK for a new product to cannibalize market of your established products? Think iPhone vs. iPod.
In a large enterprise, it also is matter of inter-departamental power struggles.
- chrisgd 13y agoDon't they cannibalize themselves every year then by coming out with the same model, year after year? I think the latter point may hold some sway, but I disagree with your first. Every car company has been chasing Lexus the past 10 years in this price range and they could have done something similar.
- LanceH 13y agoThe same model year after year doesn't involve retooling billions in their current factories.
- pyre 13y agoThe issue here is that if they put all of these features into a luxury car, the $100K price-tag would prevent it from cannibalizing a lot of their other product lines.