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This is a general law of marketing: You can't be the best at everything, and the more you dilute yourself the more other laser-focused competitors will cut slic
by danmaz74 14y ago
This is a general law of marketing: You can't be the best at everything, and the more you dilute yourself the more other laser-focused competitors will cut slices from your pie.
Tangentially, Google could have played upon this with plus, if they had made into the social foundation for others to create verticals to rival with Facebook. Too bad they didn't go this way.
- tcskeptic 14y agoThis sounds interesting, but I'm not sure what it means. Could you explain what Google should have done more fully?
- ryanhuff 14y agoI suspect what the commenter meant is that Google could have created an open social platform for others to build upon, resulting in a plethora of specific social implementations targeting many different verticals. Instead, what we have today is G+ as a glue that provides a social foundation for all of their products, although I hope that G+ will open up soon to allow others to build upon it.
- danmaz74 14y agoYour suspect was right :) I remember many discussions about this when G+ was in its infancy. Obviously for Google the best thing would have been for G+ to become facebook - but that was, and is, impossible. So, the second best thing would have been (imho) to beat FB at the openness game, attracting first the developers, and then their users. Alas, they chose a different path.