The nook pretty much is a generic ePub reader. I made sure of that when we decided to go with Adobe's ePub engine. Side-load all of the ePubs you want, hell you

The nook pretty much is a generic ePub reader. I made sure of that when we decided to go with Adobe's ePub engine. Side-load all of the ePubs you want, hell you can use it to read library ePubs. It is simple economics - as much as us (engineers, developers, etc) believe we are a large market, we are not. The overhead of creating a different SKU to serve <1% of a market is not enough. Besides, the money is not in hardware, it is in content.