Also don't forget - by the time you read the news about a company, the news has already affected the stock price (in the short term). So in other words if you

Also don't forget - by the time you read the news about a company, the news has already affected the stock price (in the short term). So in other words if you read big news the minute it comes out about a company, automated systems and institutional traders have already made their moves based on the news before retail investors have a chance.