The "geographical indications" are a simple trademark landgrab (pun intended). The geographical regions are trying to recapture exclusive use of a genericized

The "geographical indications" are a simple trademark landgrab (pun intended). The geographical regions are trying to recapture exclusive use of a genericized term. Think trampoline, escalator, zipper, and aspirin. The goal is to exclude competitors and increase profits. Next up: France will assert control of the terms french bread, french toast, and french fries, but only to eliminate them as inferior food products.